We hear it every day and we’ve been seeing a lot more of it as of late. $2.4MM here, $1.675MM there. More and more agents are facilitating transactions directly from their social media accounts. As the leading social media digital marketing firm for real estate, this is obviously a topic that fascinates us! We’ve seen brokers bring in upwards of $65MM in new business directly from Instagram. Last month, we helped our good friends David Amirian and Ryan Serhant secure a sale at their Chelsea project, The Twenty1 – directly through social media content creation, advertising, and amplification. What’s the trick? Is there an app you can download to help you get to 100K followers? Can you, too, become an “influencer” overnight? Well, the short-answer is “no”. There is no trick, there is no shortcut, there is no magic app. However, on the flip side, there are several suggestions that we’d love to share! We partner with and help manage a number of large accounts – some of them generating upwards of 20M impressions per week. Additionally, we advise a number of clients on the social strategy and how to truly stand out on social media.
Pick a good handle name! A handle refers to your account username. Do: pick something aesthetic and clean and catchy. Don’t: add too many underscores, numbers, or other strange variations. Also, try incorporating some sort of “real estate” or “realty” derivative, so that when new people sign up, they might be pushed to your page. For instance, our account on Instagram @realestate, generates a large amount of organic followers, simply due to the fact that the name, in and of itself, stands out.
When in doubt, post. Don’t like the way you look? Doesn’t matter. Post. Post every single damn day. With over 1B+ users on Instagram, the “eyes” that were on your content are now shifting to new users with new content – ever more so than before; it is crucial to remain competitive with the creativity of your content, as well as the consistency with which you post. As a general rule of thumb, if your following is under 10K, you should post every single damn day. If you’re above 10K, you can start flirting with posting twice per day (once in the morning and once at night, depending on your analytics). Play with double-post days and see how your audience reacts.
Engage with your followers. It’s the same rule that’s been passed out for centuries: you get what you give. If you want more likes and more comments, then you need to give more likes and more comments. Look up trending hashtags for your industry, e.g., #realestateinvestor #realestatedevelopment #realestatemiami #realestatelife, or whatever else floats your boat, and engage on the top 9 posts for each hashtag. Leave your insight on these posts, and watch what happens to your account.
For more information on how to build a really amazing Instagram, understand the algorithms, grow at absurd yet organic rates, and generate ROI directly from your platform – feel free to reach out to us for more information! Email our business development guy, Luca, at email@example.com or contact us through this form – this is not a sales trap – we’re just happy to chat and have a conversation with you! FOR FREE! Yes, real estate professionals still do free stuff because they just love what they do. Free consultation. You heard it here first 😉