The real estate space is one of the most competitive in the world. Thankfully for the industry, competition breeds excellency. As such, there’s a lot of really awesome accounts out there posting incredible content in the real estate space. Here are some of our favorites:
Ryan Serhant is a broker at Nest Seekers and the star of Bravo TV’s Million Dollar Listing, as well as the star of Sell It Like Serhant. Ryan runs an interactive Instagram page with informative posts about the market as well as motivational content regarding the struggles of early brokerage. Ryan is an awesome guy (we know because we’ve worked with him), and he definitely deserves a follow if you work in the NYC real estate market.
This is one of the top accounts for available investment sales opportunities in the NYC area, with a specific focus on Harlem. Led by Peter Von Der Ahe, Joe Coikim, and Shaun Riney, this account is not only informative, but it also paints a beautiful picture of the architecture and the aesthetic behind New York City buildings and real estate.
This is the go-to page for all commercial transactions around New York City and the outer boroughs. The TradedNY teams delivers daily information about new deals, refi’s, acquisitions, and ground up development projects. This is a must follow for anyone working in commercial real estate. The value is two-fold: 1. You can get featured and generate good marketing and word of mouth; 2. You can utilize the information to generate leads for your next deal.
If you haven’t heard of Two Trees, they are one of the most prominent developers in NYC, and are arguably single-handedly responsible for what DUMBO and lots of BK has become. Year after year, they are the ranked as the most active developer in Brooklyn, and their page is a total testament to their incredible work. Two Trees is one of the IG pioneers in the commercial real estate industry, budgeting significant dollars into social media and digital exposure. Their account tells the story of Brooklyn and how the incredible real estate efforts in this area are reshaping an entire borough.
New listings, catchy captions, and his dog Pablo – Bravo TV star, Steve Gold’s account is worth checking out. Steve portrays his lifestyle through colorful posts, and also showcases lots of his listings in multiple picture posts. As Town came to a close, Steve took the initiative to start his own brokerage division at Corcoran. We’re excited to see what he does next!
The DeNiro team is led by Raphael DeNiro – who also happens to be Robert DeNiro’s son! What we admire most is the fact that Raphael declined any help from his dad in starting this business, and really just put in a ton of sweat equity. His work ethic shines through on his Instagram page, where the DeNiro Team showcases some of New York City’s most exclusive and beautiful listings.
From CEO of BIG to Chief Architect of WeWork, Bjarke Ingels is like the Elon Musk of real estate – redefining innovation and effortlessly pushing the bounds of conformity. As a result, his team has been responsible for creating some of the most incredible buildings the world has ever seen. His account offers an informative view into the world of one of this generation’s greatest architects.
At the end of the day, there’s a ton of players who are worth following, but these are some of our favorites. We would love you for you to check out our account, as well – @realestate – where we showcase properties and keep you up to speed with our upcoming events, networking, photo shoots, and content creation sessions.